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[QUOTE="Queen, post: 85999, member: 27"]
Sticker shock is coming for a flagship phone that banks on AI flair to justify a higher bill.

Galaxy S26 Ultra pricing shift
[LIST]
[*]Samsung plans a Galaxy S26 Ultra launch push.
[*]The estimated price lands near 1.8 million won.
[*]Jumps roughly six percent over the prior model.
[/LIST]
Cost pressure is driving the hike
[LIST]
[*]DRAM shortages pushed component costs upward.
[*]NAND flash pricing followed the same direction.
[*]Absorbing increases internally looks unlikely.
[/LIST]
Comparison with Galaxy S25 Ultra
[LIST]
[*]Galaxy S25 Ultra debuted at 1.69 million won.
[*]Base storage level referenced at 256GB.
[*]The gap reflects higher parts expenses.
[/LIST]
Strategy beyond raw specs
[LIST]
[*]Samsung leadership acknowledged memory supply pain.
[*]Focus shifts away from spec-sheet arms races.
[*]Emphasis is placed on user-facing improvements.
[/LIST]
Features meant to sell the premium
[LIST]
[*]Next-gen AI experience positioned as a draw.
[*]Slightly faster Snapdragon 8 Elite Gen 5 noted.
[*]The new camera sensor supports the pivot.
[/LIST]
Sales and market positioning
[LIST]
[*]Bundled perks used to widen buyer appeal.
[*]Freebies vary by region.
[*]Apple recently overtook Samsung in shipments.
[/LIST]
[/QUOTE]

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