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Message: [QUOTE="Munyaradzi Mafaro, post: 32142, member: 636"] When advertisers want to place ads for certain keywords, they need to bid money for those clicks. The cost per click shows how much money advertisers typically pay when someone clicks their ad for a specific keyword. Semrush tracks these costs across different regions in its databases. Every time you search for a keyword in Semrush, you'll see exactly what advertisers pay per click in each area where that keyword appears. This helps you understand how valuable or competitive different search terms are across various markets. The higher the CPC number, the more expensive it is to advertise using that particular keyword. This information becomes really useful when planning advertising campaigns or comparing keyword strategies between different regions. [/QUOTE]