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[QUOTE="Munyaradzi Mafaro, post: 32146, member: 636"]
CRM stands for customer relationship management. Companies use CRM systems to keep their current customers happy and buying more products. These systems also help turn possible buyers into actual customers. The technology tracks important details about people who shop with a business. It remembers past purchases, notes from conversations, and signs that someone might want to buy something. Companies can look at this information right away to spot chances for selling extra or better products to each person. This helps businesses make smarter decisions about how to talk with customers and what to offer them. Many companies find that good CRM practices lead to higher sales because they understand exactly what different customers need. The software makes it easier to remember every detail about thousands of different shoppers without missing anything important. Big and small businesses alike depend on these systems to grow their customer base and increase profits.
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