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[QUOTE="Munyaradzi Mafaro, post: 32147, member: 636"]
When you run Google Ads, you might put the same keywords in different ad groups without realizing it. This creates a problem because your ads start fighting each other for the same searches. Cross Group Negatives fixes this mess. The trick works like this: you take keywords from one ad group and mark them as "negative keywords" in your other groups. For example, if you sell sports shoes in one group and dress shoes in another, you add "sports" as a negative keyword to the dress shoes group. This way, when someone searches for sports shoes, only your sports ad shows up, not both ads. Your ads stop competing with each other, more people click on them, and Google rewards you with better quality scores. Many advertisers miss this simple step and wonder why their campaigns cost more money but bring fewer results. Setting up these cross negatives takes just a few minutes but can make a huge difference in how well your ads perform and how much money you spend.
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