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Message: [QUOTE="Munyaradzi Mafaro, post: 32149, member: 636"] CTR stands for Click-through rate. Every time people see your ads or links online, we count that as an impression. When someone actually clicks on your ad or link, we count that as a click. The CTR shows how many people clicked compared to how many people saw it, written as a percentage. It tells you if your ads or links catch attention and make people want to visit your website. A higher CTR means your ad performs better at bringing visitors to your site. Advertisers track this number closely because it helps them know if their messages connect with audiences. When you create online campaigns, improving your CTR becomes a major goal since it directly affects how much traffic comes to your pages. Most platforms that show ads will display your CTR as part of their reporting tools. [/QUOTE]