Reply to thread

Message: [QUOTE="Munyaradzi Mafaro, post: 32151, member: 636"] Semrush tracks keywords that slip down the search rankings for your website. These search terms fall from their previous positions but hang around somewhere in the first hundred results. The tracking system labels them as declined keywords because they performed better before. Website owners check these slipping terms to fix problems or boost them back up the rankings. Keeping an eye on these declining search terms helps you catch issues before they become serious ranking problems. Search engines change their minds about which pages deserve top spots, and these declined keywords show exactly where your site lost ground in the race for visibility. Fixing these declining terms often brings quick wins since the pages already rank - just not as high as they did previously. [/QUOTE]