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Message: [QUOTE="Munyaradzi Mafaro, post: 32152, member: 636"] When people browse online, they jump from website to website. A destination site is the next place someone goes after they leave your website. Think of it as the next stop on a journey. Companies track these next stops to see where their visitors head after checking out their pages. They want to know if users stay within their network of sites or travel elsewhere on the internet. This information helps businesses understand traffic patterns and how people move between different websites. Learning about destination sites can reveal important facts about what interests your visitors. For example, if many users go straight to a competitor's page after visiting yours, you might need to improve something. Website analysts pay close attention to these digital pathways because they show exactly how people navigate the web after interacting with a particular domain. [/QUOTE]