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Message: [QUOTE="Munyaradzi Mafaro, post: 32161, member: 636"] The accuracy estimate in Traffic Analytics tells you how trustworthy the traffic data is. This number depends on sample size - popular websites with lots of visitors have more reliable data than smaller sites with fewer visitors. When Traffic Analytics looks at a big website with millions of users, it can collect enough information to make really good predictions. But for tiny websites that hardly anyone visits, there's less data to work with, which makes the estimates less accurate. This is why you'll notice higher accuracy percentages for major websites compared to smaller ones. The system simply needs enough traffic samples to create dependable statistics. [/QUOTE]