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Message: [QUOTE="Munyaradzi Mafaro, post: 32168, member: 636"] Google runs a big ad system that sells text links to advertisers. People used to call it AdWords, but today it's known as Google Search Text Ads. The system works like an auction - advertisers bid on keywords they want their ads to show up for. Most of these keywords cost money only if someone clicks on the ad. This means advertisers pay per click rather than just paying to display their ads. The auction format helps determine which ads appear and how much each advertiser pays for their spot. Businesses compete against each other for valuable keywords that might bring them customers through Google's massive search platform. [/QUOTE]