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Message: [QUOTE="Munyaradzi Mafaro, post: 32172, member: 636"] Google Search Text Ads Traffic shows you how many people visit a website each month after clicking on Google ads. These numbers help businesses figure out if their ad money works hard enough. Companies look at this traffic count to decide if their campaigns bring enough people to their site. The higher these numbers, the more visitors came through paid ads instead of finding the site naturally. Smart marketers track these figures every month to see which ads pull in the most visitors. They can compare different ad campaigns against each other based on who brings more actual website traffic. This matters because paying for clicks only makes sense if enough people end up on your website after seeing your ads. [/QUOTE]