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Message: [QUOTE="Munyaradzi Mafaro, post: 32173, member: 636"] You'll pay a certain amount each month for your Google text ads. This cost estimate shows what your business might spend to run those ads. Companies look at these numbers to plan their advertising budget. The price depends on how many clicks your ads get and how much you bid for each keyword. If you want to appear for popular search terms, expect higher costs since more businesses compete for those spots. Your monthly ad bill changes based on how many people click your ads and which keywords you target. The system tracks every penny spent so you can see exactly where your money goes. Businesses need these cost figures to measure if their ad campaigns bring enough value compared to what they spend. [/QUOTE]