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[QUOTE="Munyaradzi Mafaro, post: 32184, member: 636"]
Heat maps show you where people spend time on your website using colors. The red parts mark spots where users look or click most often - that's the "hot" stuff they really notice. Blue areas are "cold" because fewer people pay attention to them. Website owners love these maps because they reveal exactly what catches visitors' eyes.

A click map works the same way but focuses just on where people tap or click their mouse. This tells you which buttons, links, or images attract the most action from your visitors. Smart designers look at both heat maps and click maps together to make better websites.

The best part about heat maps is how they help you place important things where people actually look. If you want someone to buy something or sign up, you need that button in a "hot" spot. Many businesses move their call-to-action buttons after seeing heat map data, and they often see more sales right away.

These maps come from special tracking software that watches where mouse pointers move or where people's eyes focus during tests. The software turns all those movements into colorful pictures that make sense at a glance. For anyone running a website, heat maps take away the guesswork about what works on your pages. Instead of wondering why people leave without buying, you can see exactly where they lose interest or miss important parts of your site.
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