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[QUOTE="Munyaradzi Mafaro, post: 32191, member: 636"]
Improved Keywords in Semrush show you where your website is climbing Google's rankings. These are search terms for which your site sits somewhere in the top 100 results but has moved higher compared to the last time Semrush checked.

The system tracks your domain's progress for specific search phrases. Let's say people search for "blue running shoes" and your online store moves from position 87 to position 43—that counts as an improved keyword! This information helps website owners see which topics they're gaining ground on without needing to reach page one yet.

Website managers love watching these numbers because they reveal early signs of success. Your content might be slowly climbing the rankings before it ever reaches the first page where most people click. Finding patterns in your improved keywords can tell you which strategies are working to boost your visibility. Smart marketers pay close attention to these upward trends and build on that momentum by creating more related content around those successful topics.
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