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[QUOTE="Munyaradzi Mafaro, post: 32196, member: 636"]
Keywords help search engines figure out what you're looking for online. These are the actual words or phrases people type into Google, Bing, or other search boxes when they want to find something. They act like little signals that tell search engines exactly what information you need right at that moment.

Website owners pay close attention to keywords because they want their pages to show up when someone searches for related stuff. If you run a bakery in Boston, you definitely want your website to appear when someone types "best cupcakes in Boston" into their phone. Smart business owners research which keywords their customers use most often and include those terms naturally throughout their website content.

Search habits change all the time as new products launch and trends shift. Your keyword choices might look totally different depending on whether you sell shoes, write travel blogs, or teach math classes. The words people use also change based on where they live, how old they are, and what devices they use. Most websites track their keyword performance carefully to see which search terms bring visitors to their pages. This helps them understand what their audience really wants and how to make better content that answers those specific questions. Keywords basically connect people with exactly what they're searching for across the massive internet.
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