Reply to thread

Message

[QUOTE="Munyaradzi Mafaro, post: 32197, member: 636"]
In Google Ads, keywords are the search terms businesses pay for to make their ads pop up at the top of search results. Companies decide exactly which words they want to connect to their business. They place bids against other advertisers who also want those same terms. The highest bidders (plus some quality factors) earn the top spots when someone searches using those exact words.

For example, if you sell camping gear online, you might bid on terms like "waterproof tents" or "hiking backpacks." Every time someone types those phrases into Google, your ad can appear above the regular search results. Each click costs you money based on how much you agreed to pay during the bidding process. Smart advertisers pick keywords that match what their customers actually search for—not just general terms that waste money.

These paid keywords look different from regular search results because Google marks them as "Sponsored" or "Ad" at the top of the page. Businesses track how well each keyword performs to see which ones bring paying customers versus just curious clickers. The perfect keywords bring just the right people who want exactly what your business offers at exactly the right moment.
[/QUOTE]

Name