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Message: [QUOTE="Munyaradzi Mafaro, post: 32203, member: 636"] Keyword Research helps you find the best search terms for your website. You dig through data to discover what people type into Google, then figure out which of these words might help your business. This process reveals both popular high-traffic terms and less competitive options that could bring visitors to your site. Good keyword research looks at search volume, competition levels, and how closely terms match what you actually offer. Finding the right keywords takes time but pays off by connecting you with people already looking for what you provide. This research forms the foundation of both your organic SEO work and your paid search campaigns. [/QUOTE]