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Message: [QUOTE="Munyaradzi Mafaro, post: 32210, member: 636"] Link juice flows from one website to another through hyperlinks. Search engines see these links as passing trust and authority from the linking page to the linked page. This happens because Google views links as votes of confidence. If your site earns links from trusted websites, Google thinks your content must be good, too! The more respected the site that links to you, the more link juice passes to your page. Think of each website as having a bucket of authority. Every time they link out, they pour some of that authority into the sites they connect with. This makes those receiving sites stronger in search rankings. That's why websites care so much about earning links from high-quality sources rather than just any random site. A link from a major news outlet or university helps your SEO much more than links from small, unknown blogs. [/QUOTE]