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[QUOTE="Munyaradzi Mafaro, post: 32211, member: 636"]
Linkbait refers to content created specifically to grab links from other websites. Website owners create these pages to attract attention and, hopefully, earn lots of backlinks. They might create something really useful, like a huge data study, something controversial that gets people talking, or something super entertaining that people want to share. The whole point is making content that other site owners can't resist linking to.

Good linkbait often includes breaking news, original research, eye-catching infographics, or tools that solve problems for users. The best linkbait provides genuine value instead of just trying to trick people into linking. Smart marketers spend time researching what their target audience cares about before creating linkbait. They figure out what topics might naturally earn links from the websites they want attention from.

Popular linkbait formats include comprehensive guides, industry surveys with new data, free online calculators, and visual content that explains complex topics. The better your linkbait serves users, the more links it typically earns over time. This helps boost your entire website's authority with search engines.
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