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[QUOTE="Munyaradzi Mafaro, post: 32215, member: 636"]
Local Citations put your business on the map for nearby customers. These mentions of your company show up all around the internet with your name, address, phone number, and website link. You'll find them on business directories, review sites, social platforms, and apps. Every time someone lists these key details about your shop or service, it counts as a citation.

Search engines pay close attention to these citations. They check if your business info stays the same across different websites. Matching details make search engines trust you more. This trust boosts how high you rank in local search results. Think about someone searching for "hair salon near me" - good citations help your business pop up first.

Every business should claim their Google Business Profile first since it matters most. Next, add your details to major sites like Yelp, Facebook, and Yellow Pages. Don't forget industry-specific directories that focus on your type of business. The same information needs to appear everywhere - no different spellings or old addresses. Phone numbers should match perfectly, too. Most businesses find that better citations lead to more walk-in customers and calls. These online mentions work day and night to guide people straight to your front door.
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