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Message: [QUOTE="Munyaradzi Mafaro, post: 32229, member: 636"] Market Consolidation inside Market Explorer measures how traffic flows around various websites in a specific market. This shows you who fights for visitors in your field. The system runs on something called the Herfindahl-Hirschman Index, which looks at how market share splits between different players. If just a few big websites grab most traffic, you see high consolidation. But if many smaller sites each take small pieces of the pie, consolidation stays low. This helps you figure out how hard it might be to grab attention in your space. You can spot markets where a few giants control everything versus areas with lots of small competitors all battling for clicks. The tool gives you clear numbers about who dominates your market landscape. [/QUOTE]