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[QUOTE="Munyaradzi Mafaro, post: 32237, member: 636"]
NAP stands for Name, Address, and Phone number. These three pieces of information form the basic details any business must share online. For local search rankings, making sure these details match exactly across all websites matters a lot.

If your business shows different addresses or phone numbers on various websites, search engines get confused. They might think these are separate businesses instead of just one. This hurts how high you appear in local search results because search engines value consistency.

Customers also need correct NAP information. When people search for nearby businesses, they want accurate details about where to find you or how to call you. Wrong information frustrates potential customers who might drive to an old location or call a disconnected number.

Check every place your business appears online—your website, Google Business Profile, Facebook page, Yelp listing, industry directories, and anywhere else. Make sure your name appears exactly the same way each time. Even small differences like using "Street" instead of "St." can cause problems. Fix any outdated or incorrect listings right away to help both search engines and customers find you easily.
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