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[QUOTE="Munyaradzi Mafaro, post: 32240, member: 636"]
Negative keywords help you save money with Google Ads. These special words tell Google when NOT to show your ads. For example, if you sell luxury watches but don't want your ads appearing when people search for "cheap watches," you'd add "cheap" as a negative keyword.

You can set up negative keywords just like regular keywords - with exact match, phrase match, or broad match settings. This gives you lots of control over where your ads won't show up. Smart advertisers use negative keywords to make sure their ads only reach people who might actually buy something.

This strategy stops you from wasting cash on clicks that won't lead to sales. If someone searches using your negative keywords, they simply won't see your ad at all. Many businesses discover they need negative keywords after looking at their search terms report and finding weird searches that triggered their ads but brought no customers.

Adding the right negative keywords means your budget goes further and your ads perform better. Your money stays focused on searches from people who really want what you sell. This boosts how much you earn from every dollar spent on advertising.
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