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Message: [QUOTE="Munyaradzi Mafaro, post: 32242, member: 636"] Google Analytics shows "Not-provided" instead of telling you which search words bring visitors to your website. This happens in the Keywords report - hiding all those important search terms people use to find you. If you want to see these hidden words, you must go elsewhere. You can try tools such as Semrush or check Google Search Console directly. Google made this change back in 2011. They did it mainly to keep searchers safe - making sure nobody could see exactly what other people searched for online. This helps protect everyone's privacy but makes life harder for website owners who want clear data about their traffic sources. [/QUOTE]