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[QUOTE="Munyaradzi Mafaro, post: 32256, member: 636"]
PPC means Pay Per Click. It's an online ad system where you pay money each time someone clicks your ad. Companies use this to bring more people to their websites. Google Ads runs most PPC campaigns today. The way it works feels simple - you create an ad, pick some search words, and your ad shows up when people look for those terms. Every time someone clicks your ad, you pay a small fee. This differs from other types of ads because you don't pay just to display your message - you only pay when someone actually clicks through to visit your site. Many businesses love PPC because they can target very specific groups of people who already care about what they sell. You can set daily budgets and decide exactly how much a click is worth to you. The price changes based on how many other companies want those same search words. Popular search terms cost more per click than less common ones. Smart advertisers track which clicks actually turn into sales and adjust their campaigns to focus on the most profitable keywords. This helps them spend money wisely and bring in visitors who might become customers.
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