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[QUOTE="Munyaradzi Mafaro, post: 32258, member: 636"]
Purchase Conversion measures how many website visits probably led to sales. This number comes from studying user paths across the web. The system spots visits that reached pages showing success signals - like "thank you" screens or checkout pages. These special pages indicate a person likely bought something or signed up. Marketing teams use this data to figure out which traffic sources bring in buyers rather than just browsers. They can see if social media links lead to more purchases than email campaigns. It helps businesses understand their customer journey better by showing which paths take shoppers all the way through buying. The metric gives a solid picture of which marketing efforts actually make money. Companies value this information because it connects website traffic directly with business results. Purchase Conversion differs from other metrics because it focuses on valuable actions instead of just counting visitors. Website owners watch these numbers closely to spot trends and fix problems in their sales process. A drop in Purchase Conversion might mean something broke on the checkout page. A rise could show that recent design changes helped more shoppers finish buying. This data appears in Market Explorer and Traffic Analytics reports as a key performance indicator.
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