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[QUOTE="Munyaradzi Mafaro, post: 32259, member: 636"]
Quality Score shows how good Google thinks your ads are. Google looks at several things to figure this out. First, they guess how many people might click your ad when it shows up in search results. They also check if your ad matches what people search for. Then, they see if your landing page - the website people visit after clicking your ad - connects well with both your ad and the search words you picked. All these parts matter equally in your final score.

Having a high Quality Score helps you a lot. Your ads cost less money per click. They show up higher on the page where more people notice them. This means you spend less cash but get better results from your ads. Google wants to make sure people see helpful ads that match what they're looking for.

If you want to improve your Quality Score, work on these areas: Make your ads interesting so more people click them. Choose search words that really fit what you're selling. Create landing pages that give visitors exactly what your ads promise. Keep checking how your ads perform and make small changes to improve them. Good Quality Scores save you money and bring more customers to your website.
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