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[QUOTE="Munyaradzi Mafaro, post: 32262, member: 636"]
A redirect changes where a web page takes you. It sends visitors from one web address to another automatically. This happens when websites move to new domains or need to guide users through a gateway page. Several types of redirects exist. The 301 redirect works best for permanent changes because search engines pass most ranking power to the new address. The 302 redirect helps with temporary moves but keeps the old page as the main one in search results. The meta refresh redirect happens inside the page code rather than at the server level. JavaScript redirects use programming to send visitors elsewhere after the page loads.

Website owners use redirects for many reasons. They help after buying a new domain name, fix problems with broken links, combine similar pages into one stronger page, and guide mobile users to special mobile versions of sites. Good redirects keep both visitors and search engines happy by making sure everyone finds what they need without getting lost.

Search engines pay close attention to redirects. They follow these paths to understand how websites connect. Setting up redirects correctly helps maintain your search rankings when making website changes. Bad redirects can harm your site by confusing both people and search systems. Every redirect should lead somewhere useful rather than to error pages or endless loops.
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