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Message: [QUOTE="Munyaradzi Mafaro, post: 32326, member: 636"] Serviceable Available Market (SAM) shows how many people in your total market can actually buy what you sell right now. These customers have both the need and money for your product or service. SAM is smaller than your total possible market because it only counts ready buyers. Companies use this number to set realistic sales goals. It helps them focus their marketing on people who can purchase immediately rather than everyone who might someday want their product. This measurement matters because it shows real business opportunities instead of just potential ones. [/QUOTE]