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Message: [QUOTE="Munyaradzi Mafaro, post: 32327, member: 636"] Share of Voice in Semrush looks at all the keywords in your Position Tracking campaign. It measures which websites grab what percent of traffic from these searches. This number considers how many people actually search for each term - not just how many keywords you track. A site with a high Share of Voice appears frequently across all searches for your important terms. The system weighs popular search terms more heavily than rarely-used ones. This gives you a true picture of which sites dominate the search landscape for your chosen keywords. [/QUOTE]