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[QUOTE="Munyaradzi Mafaro, post: 32335, member: 636"]
Structured data helps search engines understand your website better. You add these special code tags to your normal website code. This extra code tells search engines exactly what your content means.

For example, you can mark up things such as recipes, events, products, or reviews. Search engines read this markup and may show your website in fancier ways on results pages. These fancy results often catch more eyes and make more people click.

Adding structured data doesn't change how your website looks to visitors. Only search engines see this extra code. But it can change how your site appears in search results with rich snippets, knowledge panels, or carousels.

Popular types include Schema.org markup, which works with Google, Bing, Yahoo, and other search engines. You can add this markup using JSON-LD, Microdata, or RDFa formats. Many website builders and plug-ins make it easy to add structured data without knowing much code.

Search engines don't promise to show rich results just because you added markup. But having correct structured data gives your site the best chance to stand out in search results and attract more visitors.
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