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Message: [QUOTE="Munyaradzi Mafaro, post: 32343, member: 636"] Topic Efficiency helps measure how good a research topic might be for your content marketing. It looks at two things: how many people search for that topic versus how hard it feels to create content about it. You'll find great opportunities where lots of people search but not many others write about that subject. These areas offer the best bang for your buck! A high Topic Efficiency score means you discovered a sweet spot - plenty of interest from readers plus less work needed to stand out from competitors. Many content creators hunt for these efficient topics because they can bring more visitors without requiring extra effort. [/QUOTE]