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Message: [QUOTE="Munyaradzi Mafaro, post: 32344, member: 636"] Total Addressable Market means every single person who might ever need what you sell. This big number counts everybody in your target groups, even people who can't pay or aren't ready to buy right away. It shows how huge your market could be if you reached absolutely everyone who needs your product or service. Companies often look at this number first before diving deeper into smaller market segments they can actually reach. TAM gives you the complete picture of all possible customers out there - it doesn't care if they know about you or want to spend money with you just yet. [/QUOTE]