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Message: [QUOTE="Munyaradzi Mafaro, post: 32355, member: 636"] URL stands for where Google sends people after they click your ad. It's the page they land on from your Google Ads campaign. This page matters a lot since it's what users see right after clicking your advertisement. Google wants this page to match what your ad promised. The landing page should give visitors exactly what they expected to find. Your ad success depends on having a good landing page that connects with what your ad says. Make sure these pages load fast and work well for everyone who visits them! [/QUOTE]