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[QUOTE="Shamiso, post: 83727, member: 160"]
SK Hynix is shutting down rumors about ditching everyday tech users to chase AI riches. The Korean memory giant clarified it intends to keep selling hardware to regular people despite the massive pressure from the artificial intelligence boom. While the industry is buzzing with talk of shortages, the company insists its consumer division remains fully operational and has no plans for an exit.

Supply chains are currently a mess because everyone wants the same memory chips. Micron recently bailed on its Crucial brand, which made people think SK hynix might pull a similar move. Balancing standard parts with high-end AI needs is getting harder for these massive firms, but the consumer market still brings in a huge chunk of their cash.

The massive profit margins on specialized AI memory like HBM are making the general-purpose stuff look less attractive lately. Companies like AMD and Intel still need tons of DRAM for their products, and their partners are not seeing a drop in demand. Suppliers are struggling to keep up with both sides, yet giving up on the retail market is not on the table.
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