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Message: [QUOTE="Queen, post: 84974, member: 27"] Sony Music has just entered Vietnam, bought half the room, launched a boy band, and essentially said we're playing the long game. Sony Music enters the Vietnam market [LIST] [*]So yeah, Sony Music decided Vietnam was the move, then went straight for ownership instead of vibes [*]Last month, Sony Music grabbed 49 percent of 1Label JSC, which sits under Vietnamese media heavyweight YeaH1 Group [*]The deal quietly reshuffled the corporate family tree, because nothing says global expansion like paperwork [/LIST] New joint venture, new name, new boy band [LIST] [*]After the ink dried, Sony Music and YeaH1 spun up a joint venture called SYE Holdings [*]Almost immediately, SYE rolled out a fresh boy group named UPRIZE [*]Meanwhile, 1Label basically rebranded itself into SYE Holdings, because synergy waits for no one [/LIST] Ownership math and stock market reactions [LIST] [*]Sony Music Entertainment Hong Kong now controls 49 percent of voting shares through a subscription play [*]1Label and 1Talents stopped being direct YeaH1 subsidiaries, which is corporate-speak for good luck, kids [*]YeaH1 kept 49.88 percent, enough to stay involved but not fully in charge [*]Investors liked the news at first, pushing YeaH1 stock to a two-month high on December 18 [*]By January 22, reality hit, shares dipped 1.5 percent, and market cap landed at 2.48 trillion Vietnamese dong [/LIST] What each company actually does [LIST] [*]1Label handles music creation, releases, and production like a factory with vibes [*]1Talents takes care of artist management, aka the emotional labor side of fame [*]YeaH1, founded in 2006, runs a full media buffet from marketing to film studios to digital music [/LIST] SYE Holdings mission statement energy [LIST] [*]According to the companies, this is not about quick hits or viral flukes [*]The whole pitch leans toward training artists properly and building careers that survive past one song [*]Long-term value across ads, film, and entertainment is the endgame, not just chart spikes [/LIST] UPRIZE origin story [LIST] [*]The group came out of a survival reality show called Tan Binh Toan Nang, also known as Show It All [*]Think K-pop-style boot camp but localized for Vietnam [*]The show aired on VTV3 from October 4, 2025, through January 17, 2026 [*]YeaH1 says millions tuned in during the 15-week grind [/LIST] Meet the group and the rollout plan [LIST] [*]Seven members made the cut after 100 days of intense training and eliminations [*]The lineup includes Cuong Bach, Phuc Nguyen, Lam Anh, Duc Duy, Wonbi, Duy Lan, and Long Hoang [*]A debut album and music video are locked for April [*]A second album is already penciled in for September [*]SYE is aiming big with a concert targeting over 10,000 people in late 2026, which is bold for a rookie act [/LIST] Leadership and global ambitions [LIST] [*]Kenny Ong is steering the ship as Chairman while also running Sony Music Entertainment across Malaysia, Singapore, and Vietnam [*]The stated goal is a direct pipeline from V-Pop to international charts and regional playlists [*]Cultural identity is being pitched as a feature, not something to sand down for export [/LIST] The Universal Music Group comparison [LIST] [*]Rival Universal Music Group pulled a similar move with HYBE back in 2023 [*]That collaboration produced KATSEYE after a long reality-show grind [*]Even then, the group waited until late 2025 to headline a proper tour [*]KATSEYE is now set to appear at the 68th Grammy Awards on February 1, 2026 [/LIST] UPRIZE fan-building mode [LIST] [*]Before hitting that massive concert goal, SYE plans fan signings, showcases, and university tours [*]The idea is simple: lock in young fans early and make it stick [*]It is less flash, more groundwork [/LIST] Extra perks in the deal [LIST] [*]1Label scored priority access to contestants from YeaH1-produced music TV shows [*]They also get first dibs on distributing music that comes out of those programs [*]SYE will also manage indie artists like Ho Dong Quan, Thai Le Minh Hieu, Swan Nguyen, and minhtin [/LIST] Why is this not Sony’s first rodeo [LIST] [*]Sony Music already partnered with Great Entertainment in September 2024 for distribution rights in Vietnam [*]Way earlier, Sony even held a stake in Syco Entertainment [*]That era produced acts like Fifth Harmony, One Direction, Little Mix, Leona Lewis, and Susan Boyle [*]Sony exited Syco in 2020 but kept the music assets, because catalogs never go out of style [/LIST] [/QUOTE]

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