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Message: [QUOTE="Queen, post: 89479, member: 27"] A new joint venture label just gave three Indonesian artists a direct line to global distribution. LUNAR launch [LIST] [*]Sony Music Indonesia and Sun Eater Group launched a joint venture label called LUNAR. [*]The label debuts with three artists: Kecoud, Alee, and Nandoshi. [*]Sony Music announced the venture on Tuesday, June 30. [*]LUNAR pairs Sony's global reach with Sun Eater's artist development. [/LIST] Partnership structure [LIST] [*]LUNAR's artists retain creative autonomy under Sun Eater's community-first approach. [*]The venture aims to expand the international reach of Indonesian music. [*]Sun Eater has developed acts including Hindia, Feast, and Reality Club. [/LIST] Executive statements [LIST] [*]Muhammad Soufan called Indonesia's music community vibrant and digitally active. [*]He praised the label's genre-defying artistry and its founding artists. [*]Kukuh Rizal Arfianto said LUNAR was built to respect artistic growth. [*]He described the deal as combining indie agility with global reach. [/LIST] Artist reactions [LIST] [*]Kecoud, drawing on his East Java roots, values a team that supports him. [*]Alee hopes his music will travel farther than he expected. [*]Nandoshi wants listeners to feel understood through his songs. [/LIST] Sun Eater Group background [LIST] [*]Sun Eater Group was founded in 2019 in Jakarta. [*]Its operations span a record label, talent management, and publishing. [*]The group also runs sub-labels Satutone and Greedy Dust. [/LIST] Regional context [LIST] [*]Sony Music Group opened a Southeast Asia headquarters in Singapore in 2022. [*]That hub houses Sony Music Entertainment, Sony Music Publishing, and The Orchard. [*]The IFPI launched official charts across six Southeast Asian markets in January 2025. [*]Indonesia ranks among the fastest-growing entertainment markets worldwide. [/LIST] [/QUOTE]

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