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Message: [QUOTE="Queen, post: 86329, member: 27"] A legacy label just got shoved back into the spotlight, with new bosses betting nostalgia can still move the culture needle. JIVE Records returns as a standalone label [LIST] [*]JIVE Records is getting rebooted as an active frontline imprint. [*]Sony Music Entertainment greenlit the reset under RCA Records. [*]The label is positioned as fully independent inside the corporate structure. [/LIST] Leadership overhaul at JIVE [LIST] [*]Mike Weiss takes a co-President seat after leaving UnitedMasters. [*]David Melhado joins Weiss as the other co-President. [*]Both report upward to Peter Edge and John Fleckenstein. [/LIST] Deep history baked into the brand [LIST] [*]JIVE Records launched in 1981 under Clive Calder. [*]Barry Weiss steered the label for more than 25 years. [*]Sony Music absorbed JIVE in 2004. [*]RCA Music Group folded JIVE into its system in 2008. [/LIST] Artist legacy still tied to RCA [LIST] [*]JIVE Records previously housed A Tribe Called Quest and Aaliyah. [*]Backstreet Boys, Usher, and Outkast were part of its run. [*]Justin Timberlake, P!NK, Chris Brown, NSYNC, and Britney Spears remain with RCA. [/LIST] Operational setup and reporting lines [LIST] [*]JIVE Records will run from the Sony Music offices in New York City. [*]Weiss reports directly to Peter Edge and John Fleckenstein. [*]Melhado follows the same executive reporting structure. [/LIST] Creative direction going forward [LIST] [*]The revived label plans to chase new signings across all genres. [*]Its strategy leans toward long-term artist building. [*]Leadership frames the mission as modernizing a historic brand. [/LIST] UnitedMasters track record cited [LIST] [*]RCA highlighted Weiss and Melhado’s work at UnitedMasters. [*]Brent Faiyaz emerged during their tenure. [*]BigXthaPlug, NLE Choppa, and Anycia were also developed. [*]Sarz and Ekkstacy were named among successful collaborators. [/LIST] RCA executive backing [LIST] [*]Peter Edge publicly praised the duo’s career results. [*]Edge framed their hiring as a natural progression. [*]Leadership views the move as reviving JIVE’s pop and hip-hop roots. [/LIST] Parallel RCA developments [LIST] [*]RCA launched a joint venture with Bourne Creatives. [*]The partnership targets new artists across multiple genres. [*]Sony Music UK named Jerome Porritt Head of A&R at RCA Records UK. [/LIST] [/QUOTE]

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