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[QUOTE="Queen, post: 84334, member: 27"]
Tiny Vinyl is launching its mini records across Europe. The company tapped industry veteran Ruben Planting to lead the charge, aiming to connect American innovation with retail partners there. Founders Neil Kohler and Jesse Mann highlighted Planting's background in global distribution and revenue growth from roles at Deepgrooves Vinyl Pressing and other firms.

These collectible four-inch records hold about four minutes of music per side. They are not meant to replace standard formats, with each piece being uniquely numbered within a limited run. Current American retail partners include Target, alongside direct sales from artists themselves.

Music from various major artists has been pressed onto the tiny format. The list includes Chappell Roan, Rihanna, Olivia Rodrigo, and Bruno Mars, alongside classic acts like Frank Sinatra and The Rolling Stones. A release for Chappell Roan is planned for the European market.

The founders identified a convergence between booming vinyl popularity and a demand for miniature collectibles. They developed the product alongside Nashville Record Pressing, a subsidiary of the giant manufacturer GZ Media. Early tests with local artists suggested the concept had widespread appeal.

This expansion occurs as vinyl sales continue an upward trajectory. Millions of records were sold in the United States recently, showing a notable percentage increase. The Tiny Vinyl model seeks to tap into that enduring consumer interest.
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