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[QUOTE="Munyaradzi Mafaro, post: 71666, member: 636"]
The International Trade Centre is working to connect Gambian hospitality businesses with dependable local producers, according to its country representative, Yusupha Keita. He stated that the initiative, which aims to strengthen local sourcing for the tourism sector, represents a significant step in transforming the country's economy. Keita explained that the B2B matchmaking event was the result of extensive preparatory work.

The event was organized by the Gambia Hotel Association in partnership with the ITC, with support from the EU-funded Youth Empowerment Project, the ROOTs Project, and the Food and Agriculture Organization. Gambia Hotel Association chairperson Marion Nyang described the gathering as an opportunity to build sustainable partnerships that support local production and improve supply chains. She confirmed that hoteliers, vegetable suppliers, and agro-processors participated. Project Director Mamour Alieu Jagne of the ROOTs Project was also among the speakers.
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