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Message: [QUOTE="Munyaradzi Mafaro, post: 82530, member: 636"] UAE tech sellers are betting the house on data to fuel their growth strategies. A fresh study from global distributor Westcon-Comstor claims channel partners in the region want data-driven innovation over everything else. About 40 percent of local respondents plan to dump cash into information offerings during the coming year. This obsession outshines other goals, such as expanding markets or transitioning to subscription models. The survey covered five nations but highlights how UAE businesses align with global averages. A solid chunk of these groups identifies consulting based on analytics as the best way to make a profit. Most companies already use real-time info to stalk customer habits or tweak sales pitches. Westcon-Comstor notes that tracking preferences and spotting market trends remain popular among the 500 participants. Their Future Ready initiative highlights this heavy shift toward milking algorithms for better business decisions. Adoption of the Intelligent Demand sales tool skyrocketed recently as campaigns witnessed a 132 percent surge. This platform mixes predictive analytics with AI to help vendors find new targets. Chief Data Officer Atul Damani believes leveraging such tools allows teams to hunt specific opportunities without wasting time. Renton D-Souza, the Managing Director for the Gulf, sees this as a cornerstone for local success. He thinks the Emirates' reputation for fast changes encourages partners to utilize analytics. Firms aim to unlock value within a market that evolves faster than average. [/QUOTE]

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