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Message: [QUOTE="Munyaradzi Mafaro, post: 46818, member: 636"] Uganda struck a major coffee partnership with Sucafina during the World of Coffee 2025 exhibition held at Geneva. The European trading giant agreed to expand green bean purchases and joint marketing efforts across the continent. This partnership represents growing international trust for Uganda's premium Arabica coffee exports. Sucafina ranks among Europe's largest coffee trading companies and operates from Switzerland. The agreement opens new doors for Uganda's specialty coffee sector. Uganda's coffee industry achieved record performance last year with exports reaching 7.17 million bags valued at $1.97 billion. State Minister for Agriculture Fred Kyakulaga described the partnership as a milestone for redefining East Africa's coffee reputation. European buyers tested Uganda's high-altitude Arabica beans at special tasting sessions during the exhibition. The coffee received praise for its bright acidity and clean taste profile. Several companies requested annual supplies reaching 300 shipping containers of green beans. Swiss and other European roasters showed strong commercial interest at the event. Coffee exporters urged Uganda to maintain consistent quality standards to meet rising demand. Buyers recommended that Ugandan producers increase investments for better traceability systems and stronger branding strategies. These improvements would help Uganda capture premium pricing opportunities across European markets. The Sucafina deal represents one of multiple business opportunities emerging from Uganda's participation at the global coffee exhibition. [/QUOTE]

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