Reply to thread

Message: [QUOTE="Munyaradzi Mafaro, post: 46917, member: 636"] Uganda struck a major coffee deal with European trading giant Sucafina during the World of Coffee 2025 exhibition. The partnership emerged on the second day of the Geneva trade show. Sucafina ranks among Europe's largest coffee trading companies. The agreement focuses on expanding green bean exports and joint marketing across European markets. This partnership marks a significant step for Uganda's coffee industry. The East African nation exported 7.17 million coffee bags last year. Those exports generated $1.97 billion in revenue. State Minister for Agriculture Fred Kyakulaga attended the signing ceremony at Uganda's exhibition space. He called the deal a major achievement for redefining East Africa's coffee reputation. The partnership demonstrates growing international confidence in Ugandan coffee quality. European coffee buyers tasted Uganda's high-altitude Arabica beans at special cupping sessions. They praised the coffee's bright acidity and clean taste. Several companies expressed interest in purchasing large quantities of Ugandan beans. Some European roasters requested up to 300 shipping containers of green coffee annually. Swiss and other European buyers showed particularly strong interest. Sucafina operates from Switzerland and supplies coffee to major roasters throughout Europe. The company provides Uganda with direct access to the continent's competitive specialty coffee market. Coffee exporters emphasized the need for Uganda to maintain consistent quality standards. Buyers also encouraged Ugandan producers to improve traceability systems and develop stronger brands. The Sucafina agreement represents one of several business opportunities emerging from Uganda's participation at the global coffee exhibition. The deal supports Uganda's strategy of pursuing value-added trade relationships and building strategic international partnerships. [/QUOTE]

Name