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[QUOTE="Shamiso, post: 83399, member: 160"]
Universal Music Group just hired a data guru from the New York Times to chase superfans. The company appointed Hannah Poferl as its Chief Data Officer, tasking her with global data strategy. She will focus on using analytics and artificial intelligence to boost artist connections and catalog value. Poferl will report directly to the chief operating officer from her base in Santa Monica.

Her role involves leading audience development and supporting operational performance worldwide. A company executive stated her track record aligns with their vision for transforming fan engagement. Poferl mentioned excitement about joining an organization with a clear, respectful approach to innovation. She emphasized music's power as a storytelling medium central to her career background.

Poferl previously led a large data team at the newspaper, driving editorial transformations. Her appointment follows another recent high-level communications hire from a major label rival. The music giant has made several other executive appointments to its leadership team recently. These moves signal a continued focus on leveraging technology and data across its business operations.
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