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Message: [QUOTE="Queen, post: 84799, member: 27"] Melanie Geiger assumes leadership at Atlantic Records Germany effective immediately, replacing Tun Schumacher after rising through the ranks of Warner Music over nine years. [HEADING=2]Warner Music Central Europe appoints Melanie Geiger to lead Atlantic Records Germany[/HEADING] [LIST] [*]Geiger is taking the wheel at the label right away and replacing Tun Schumacher, who is leaving on a mutual agreement basis. [*]Niels Walboomers says she is the ideal person for the job because she combines cultural relevance with a natural sense for spotting talent. [/LIST] [HEADING=2]Background and career path of the new director[/HEADING] [LIST] [*]She has been grinding at the company for a while, having served as Head of Hip Hop at ADA starting in 2024. [*]Her role got bumped up to Director of Distribution Services for Hip Hop in 2025 prior to this latest promotion. [*]The resume includes signing acts like Lucio101 and Azet x Dardan while collaborating with big names such as Ayliva and Farid Bang. [/LIST] [HEADING=2]Future goals and structural changes at the label[/HEADING] [LIST] [*]Geiger wants to mash up frontline and distribution operations under one roof to make everything more flexible and unified. [*]The Berlin Kreuzberg hub originally launched in late 2021 to zero in on underground rap and currently manages artists like Yung Hurn. [*]This move comes after a huge reorg in October 2025 that saw top bosses Doreen Schimk and Fabian Drebes make their exits. [*]Walboomers is now running the show for a mega region that merges Benelux with Germany, Switzerland, and Austria. [/LIST] [/QUOTE]

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