Weverse reaches 12 million monthly users following BTS reunion

A K-pop superfan platform just crossed 12 million monthly users, and the data shows casual browsers are actually converting into paying diehards.

Weverse hit 12 million monthly active users in 2025

• BTS's full-group reunion in June sparked a 300% surge in new followers.
• The platform now hosts 178 artists, with 90% signed outside HYBE.
• Fans spent an average of 263 minutes per month on the service.
• Users uploaded 90 million posts and 213 million comments across artist communities.

Latin America was the fastest-growing market with a 715% digital merch spike

• The region saw a 22% year-over-year increase in users last year.
• HYBE acquired Exile Music in late 2023 to enter Latin markets.
• Santos Bravos racked up 100 million social media views after its debut.
• The group's debut concert in Mexico City sold out in two hours.

Weverse Shop sold 25.2 million products, while digital purchases doubled

• Artists hosted 6,558 Weverse LIVE sessions throughout the year.
• Those livestreams amassed more than 1 billion views in total.
• Digital Membership sign-ups were strong in China, Indonesia, Japan, Korea, and the US.
• BTS became the first community to surpass 30 million followers.

Around 15% of users became more active after using engagement features

• HYBE tracked 30 million users across 32 platform features in 2024 and 2025.
• Twenty percent of current Superfans started out as casual users.
• BLACKPINK became the first girl group to exceed 10 million community followers.
• KATSEYE surpassed 2.3 million followers, with livestream views up 490% year-over-year.