Clout on Instagram is essential in an ongoing process of building a large social media following.
The bigger your organic audience is, the more money there is to be made via sponsorship.
I hope this can explain why a number of Zim celebrities act out on social media than what they would in their private lives.
When you have grown kids I don't think it will be setting a good example though.
Clout chasing is now part of social media marketing and it works when it is well planned.
There are many other social media marketing strategies besides clout chasing.
One has to ask themselves, "How are you gonna stand out if you continue doing what everybody else is doing"?
I remember that as well.
In fact that story started when Mutumwa Mawere was asking for his money from Ginimbi.
Mutumwa Mawere said he gave Genius Kadungure a financial loan.
Of which Ginimbi wasn't too happy about it because he thought Mutumwa Mawere was clout chasing him by bringing all that drama to social media.
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I also don't the point Mutumwa Mawere was asking Ginimbi for his money on Twitter.
Like why not call him or his personal assistant if he has one?
I concur. I have noticed there's no Zim Hip Hop artist who receives so much hate than Mudiwa Hood.
It's only now because back then Stunner used to be the most hated Zim Hip Hop artist when people thought he was very abusive during his relationship drama with Olinda Chapel.