FIFA plans to add music performances at the 2026 World Cup final halftime break, similar to the Super Bowl. They might invite famous artists like Taylor Swift, Coldplay, or Lady Gaga to perform. This would be completely new for World Cup history. FIFA wants more money and viewers through this change. The Super Bowl halftime show brings millions of extra viewers who normally skip sports.
Companies pay millions for short commercials during these events because everyone watches them. Major brands spend huge amounts to display their logos throughout the show. These performances create online buzz for days afterward, which benefits all involved businesses. FIFA hopes to attract people who aren't football fans, especially in countries like America, where football ranks lower in popularity.
Many fans believe this idea won't work well. Soccer has a continuous flow, unlike American football, which has frequent stops. Players need the standard 15-minute break to rest properly. European football fields have natural grass that could be damaged by heavy stage equipment. FIFA faces a challenge balancing new audience appeal against loyal fan satisfaction.
Companies pay millions for short commercials during these events because everyone watches them. Major brands spend huge amounts to display their logos throughout the show. These performances create online buzz for days afterward, which benefits all involved businesses. FIFA hopes to attract people who aren't football fans, especially in countries like America, where football ranks lower in popularity.
Many fans believe this idea won't work well. Soccer has a continuous flow, unlike American football, which has frequent stops. Players need the standard 15-minute break to rest properly. European football fields have natural grass that could be damaged by heavy stage equipment. FIFA faces a challenge balancing new audience appeal against loyal fan satisfaction.
