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Message: [QUOTE="Munyaradzi Mafaro, post: 47309, member: 636"] Zimbabwe Newspapers held its 98th annual shareholder meeting and announced major changes to its business model. The media company has shifted focus toward digital platforms as more people use smartphones and social media. Chairperson Doreen Sibanda said the group now reaches audiences through verified online content and real-time conversations. The company commands strong radio listenership and expanded television coverage through satellite broadcasting. Leaders described the transformation as essential for staying competitive in modern media markets. Digital audience numbers jumped from 8.9 million to 10.5 million users across all platforms during 2024. Acting chief executive William Chikoto expects continued growth as people consume more interactive content online. The company uses advanced data analysis to learn about viewer preferences and engagement patterns. Artificial intelligence tools help create personalized experiences for different audience segments. Management believes these digital strategies position the firm as a market leader in multimedia storytelling. Financial officer Anna Kufakunesu outlined plans for new revenue sources through advertising innovations and training programs. The commercial printing division expects growth through equipment upgrades and improved efficiency measures. Company leaders invest in technology improvements, newsroom modernization and staff education programs. These efforts aim to boost productivity despite economic pressures across the industry. Board members chose not to pay shareholder dividends for 2024 to preserve money for ongoing technology investments. [/QUOTE]

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