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[QUOTE="Munyaradzi Mafaro, post: 33087, member: 636"]
The Zimbabwe International Trade Fair wants hotels to lower their prices after exhibitors complained about high costs. ZITF CEO Nicholas Ndebele warned the hospitality industry against driving away visitors with steep accommodation rates during the annual event.

He told stakeholders at a meeting Thursday that government departments might stop attending if prices remain high. The trade showcase, which is about integrated economic landscapes, runs from April 21-26. This marks the 65th edition, which has been extended from five to six days to accommodate more business opportunities.

Hospitality Association representative Beauty Bhulu defended the prices, saying hotels depend on ZITF income to cover yearly expenses. She asked organizations to pay through proper channels instead of giving cash to individual travelers who might pocket the money. The Zimbabwe Tourism Authority noted that government rate offers fall almost half below current industry charges.

Tourism officials urged property owners interested in housing visitors to register for temporary operating licenses. They suggested meeting somewhere in the middle on prices. The 2025 event celebrates the trade fair's Blue Sapphire anniversary at the Zimbabwe International Exhibition Centre.
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