A transatlantic hip-hop pipeline just opened up between Idris Elba's London label and Nas' stateside operation, promising co-releases and cross-market content.
7Wallace and Mass Appeal lock in a partnership
Idris Elba's 7Wallace label teamed up with Mass Appeal Records.
Co-releases, cross-market distribution, and original content are planned.
The deal bridges UK and US hip-hop scenes directly.
Big release announcements are reportedly already in the works.
Slick Rick collaboration built the foundation
Last year's VICTORY album was a joint 7Wallace and Mass Appeal project.
A 30-minute companion film screened at Tribeca and SXSW.
Nas, Giggs, and Estelle all featured on that record.
Meji Alabi directed the visual component of the...